Let’s Revisit The Visit

In Let’s Revisit the Visit, Brent Guinn from Momentous explores anything and everything related to delighting on-campus visitors to deliver results for your university. Guests include professionals from Admissions, Marketing, Housing and Conference & Event Services. Regardless of your department or title, our hope is that you’ll find something valuable to implement in your programs to ensure higher yields, higher conversions, and/or repeat event visitors.

Join us in this episode as we get insights from Barbara Loftus Murphy, Associate Director of Admissions from Rutgers University, into numerous topics, including:

  • How Rutgers continued to generate strong yields, despite the International student downtick
  • The challenges of adapting to life without test scores
  • How new Scarlet Ambassadors must adjust to life on campus
  • How to improve engagement on virtual tours
  • What we’ve learned during the pandemic that will carry forward
  • Small changes Rutgers hopes will improve DEI efforts
  • What Admissions needs now