Career Guide Case Study
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Career Center Opportunity
THE CHALLENGE
Momentous had published Oregon State’s Official Visitor Guide in printed and digital formats for over a decade, funding those entirely through advertiser support. In response to this successful partnership, the OSU Career Center asked if Momentous could use a similar model to publish a Career Guide, funding the guide through advertising of potential employers.
They had published a similar printed guide several years before for use only in the Career Center. Students regularly asked to “check them out” to take them to their dorms and apartments, but there were not enough copies. The Career Center’s vision was to create a printed guide for “every student who wanted one,” however, that was cost prohibitive.