LiveVisit® Case Study

See why Momentous Campus Media is trusted by top-tier colleges and universities across the country.

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Creating a robust, connected tour during a pandemic.

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THE CHALLENGE

Florida International University (FIU) hosts hundreds of prospective students during its Admitted Days at its two primary Miami-area campuses each April. Normally, these events involve significant person-to-person interaction…from campus tours to presentations to Campus Life Expos. During the pandemic, the school faced multiple challenges in managing Admitted Days.

While they wanted to provide Admitted Students with a rich experience, they also needed to follow rigorous protocols and ensure that prospective students and their families were agreeing to those restrictions. Additionally, they wanted to ensure the prospective students visited key locations on campus while getting some semblance of normal social interactions they’d usually get with tour guides and staff.

DISTRIBUTION

FIU placed QR codes in key locations, including at registration and on signage across campus. Admissions Advisors also were able to provide the tour via email.

THE SOLUTION

Momentous built FIU a version of LiveVisit® that included tours for both of its main campuses. The tours included “storytelling” videos from top student ambassadors at each stop. We augmented the core campus tours to include special “scavenger hunt” locations with promotional information that was only visible on Admitted Days.

Additionally, we integrated their Panthers Protect Panthers Covid sign-in form to encourage safe and responsible attendance along with their CRM form to pass data back to their database.

DISTRIBUTION

FIU placed QR codes in key locations, including at registration and on signage across campus. Admissions Advisors also were able to provide the tour via email.

THE RESULTS

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Over 1,000 visitors used the platform during the Admitted Days, with just over half of those spending an average of 16:42 on the platform.
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Engagement numbers sustained at high levels after April, with non-bounced visitors spending over 16:30 minutes and viewing 9 pages of content in addition to the video tour points.
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