Visitor’s Guide Case Study

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On-Campus Visit Opportunity

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THE CHALLENGE

The University of Maryland wanted to enhance guest experience by providing useful information about the campus and local community to over 100,000 visitors each year.

They were interested in engaging local businesses in a targeted outreach effort directed at university guests and visitors and provide an informative publication that was distributed by university departments across campus.

DISTRIBUTION

Print distribution throughout campus and the community, including the Visitor Center,
university departments and college offices, during major campus events, and several
local hotels.

Digital distribution through a link on the UMD Conferences & Visitor Services department home page and via emails to attendees of major campus events.

THE SOLUTION

An annual Official Visitor's Guide delivered in both print and digital formats, 100% funded through advertising placed and created by local business organizations and campus departments.

DISTRIBUTION

Print distribution throughout campus and the community, including the Visitor Center,
university departments and college offices, during major campus events, and several
local hotels.

Digital distribution through a link on the UMD Conferences & Visitor Services department home page and via emails to attendees of major campus events.

THE RESULTS

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Continuous positive feedback from guests as well as local and on-campus organizations as to the utility of the Visitor's Guide.
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